While reading material on a couple of forums I came across an article by Games Workshop's eCommerce provided. This gives some information on what GW was trying to achieve with its website and web store.
It is now hosted externally which possibly gives some insight as to why so much hobby material was stripped off it. The focus was on ensuring a functional and stable web store more so than a provider of a hobby "experience".
You can access the article here
Thank you so much Peter to inform about ecommerce game workshop. I was just searching about the same. I want to join an ecommerce workshop.
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